#15YearsOfLove: Norman Jay MBE

15 years of music, 15 years of good vibes and 15 years of love.

It’s hard to believe Lovebox started its life as a club night on Tottenham Court Road in 2002. 15 years later, we’ve outlasted three prime ministers and two mayors – and it’s safe to say we’re taking up a little more room these days.

Lovebox made the beautiful Victoria Park our home back in 2005, and we’ve been a defining part of east London’s ever-expanding, infinitely growing music scene ever since. We love making our small contribution to making this city what it is…and we couldn’t have done it without some key figures over the years.

Which brings us nicely onto our new interview series, 15 Years of Love; conversations with some of the people who have made Lovebox possible for nearly two decades – whether they’re behind the scenes, or on the stage. 15 years of music, 15 years of good vibes and 15 years of love. First up: the legendary Norman Jay MBE.

What year was your first Lovebox?
It was 2004, and I always felt it was a little acorn of a festival that was going to grow into Londons favourite festival that it is today.

What’s your favourite Lovebox memory?
At the first Clapham Common event: riding onto the main stage with my Vintage Raleigh Chopper bike and parking it next to the DJ booth.

What makes London such a great city for music and culture?
We have a huge fun loving, cosmopolitan crowd who wholeheartedly support London’s amazing festivals – especially Lovebox!

Since Lovebox began 15 years ago, what have been the biggest changes in the city?
The current grime music scene was embraced in its infancy at east London festivals like Lovebox, and has become a worldwide musical phenomenon.

What does Lovebox mean to you?
Lovebox means good people, good music, equals good times.

If you had to pick a song that represents Lovebox, what would it be?
Great question, this track obviously picks itself, there can be no other – Superstylin’ by Groove Armada!

Norman will be performing at Lovebox on Saturday 15th July on the Corona SunSets stage.

Photos by Chris Bethell